First Impressions of Taqueria La Unica

Taqueria La Unica has opened with a bang: well before noon on Monday, the line extended out the door. With an emphasis on street food, the restaurant—in the former Dunkin’ building next to Whole Foods—is a different beast from the Los Agaves Restaurant Group’s other seven establishments (including Los Agaves, Santo Mezcal, and Flor de Maiz).

The first thing you’ll want to know is that there are around two dozen parking spaces wrapping around the back of the restaurant. The second thing is that you should either study up on Mexican street food ahead of time (see glossary below) or plan on doing a lot of Googling while you’re in line, because the menu—both posted on the wall and in handheld form—makes no concessions to novices. Rather oddly, the wall menu doesn’t have prices, either.

I grew up in Southern California, I’ve been to Mexico many times, I eat pretty widely, and yet I was flummoxed. When it was my turn to order, I told the staffer I wanted four tacos, but I’m not a fan of brain or tongue. She said my options were pork al pastor, suadero (a thin cut of beef), longaniza (akin to chorizo), and tripe. So I got three tacos and an order of pinto beans con queso. I was planning on ordering horchata, too, but the restaurant didn’t have it—actually, it didn’t have several items on the menu. And the beer-and-wine license is still pending.

The room definitely feels like a fast-casual restaurant, but with some nice decorative touches (the ceiling, the tile), a lot of natural light, and outdoor seating. While I waited, I went over to the salsa bar, which was a bit confusing: the signs didn’t align with the salsas, and a couple were missing or needed replenishment.

Street tacos are two small corn tortillas piled with meat and, if you choose, raw onion and cilantro. You’re then free to doctor them up with salsa(s) and/or a spritz of lime juice. The pork one was delicious, but the other meats weren’t especially flavorful, so the experience became more about the onions and salsa. And the beans were refried and bland, with stiff chips that didn’t add much. But the meal was an incredible value: the whole thing—which was a lot of food—cost just $14.80 (possibly because the pork tacos were only $2 that day).

While a few veggie tacos are available, they’re definitely anomalous. From what I can tell, the menu is based on the various meats, which are then offered in different preparations—tacos, burritos, tortas, and so on. Next time, I’ll try the frijoles charros and a burrito, which would take some of the emphasis off the meat—and because the ones I’ve seen online look very appealing.

P.S. Here’s a partial glossary of menu terms. Native Spanish speakers, please feel free to offer corrections.

MEATS
Lengua Beef tongue.
Cachete Beef cheek.
Cabeza “Cow’s head. A ‘taco de cabeza’ can include any part, such as cachete, or be served as a mix (‘surtida’) of head meats, including sesos, ojo, and lengua.” —Texas Monthly
Labio “Cow lips […] similar to lengua in taste, but, due to a fattier and more gelatinous texture, may present more of a challenge for unadventurous eaters.” —L.A. Taco
Suadero “A smooth beef cut cooked in fat and finished on a griddle.” —Texas Monthly
Longaniza Sausage akin to chorizo.
Tripa Tripe.
Arrachera “Marinated skirt steak, usually grilled.” —Texas Monthly
Picaña Top sirloin cap.
Pollo adobado Marinated chicken.
Quesabirria “Birria-style cooked beef folded into a tortilla with melted cheese and served with a side of broth for dipping.” —Wikipedia
Campechana “Thrown together or improvised. A mix of something which varies from taqueria to taqueria, but is generally chorizo, bistec, and something else.” —First We Feast

PREPARATIONS
Costras “Translates to ‘scab.’ A corn tortilla layered with meat then cheese flipped over onto the comal and left to crisp and caramelize, then flipped over again and served.” —First We Feast
Volcanes “Tortillas left to toast on the side of the comal (but not fried like tostadas) with meat and melted cheese.” —First We Feast
Tortas Sandwiches.
Burros Burritos.
Alambres “Alambre is a Mexican dish consisting of one’s choice of meat—popular choices include grilled beef, al pastor, chicken, and shrimp—topped with chopped bacon, bell peppers, onions, cheese, salsa, and in some variations, avocado. It is usually served with freshly made corn or flour tortillas.” —Wikipedia
Plancha The word translates to “grill,” but I’m not sure that’s what it means in this context….

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Comment:

23 Comments

Ann H.

I find it strange and a little annoying that the prices aren’t on the board menu at the restaurant. I get that a lot of establishments aren’t publishing them online, because of the ever changing food costs. But when you come into a restaurant, especially one that is considered “affordable” street food, you expect to be able to see the prices and add the cost
Up quickly in your head (especially if you are on a tight budget). I hope this doesn’t become the new norm, along with screens being shoved in your face by the staff, guilting you into tipping at least 20% when the there is not even full table service! Eating out has become a joke!

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Tax

This review reads like you’ve never been to Lily’s tacos in your life. You live in SoCal, learn some basic Spanish.

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Nico

That menu is in Mexican Spanish, not just Spanish. So he needs to learn basic Mexican Spanish.

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Mike

Why is it that Italian restaurants in town give the Italian name of the selections followed by the description in English.

I thought the official language of the United States is English.

But at La Unica, they seem to be saying to us: Learn Spanish. And then no prices??? Are you kidding me? Guilting me into paying a tip for no table service ….are you doubly kidding me? I’ll pass on this arrogant, self serving non English speaking place.

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Jako

No worries Mike, i don’t think anybody will miss someone with that mindset…

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BW

You might be interested to learn, Mike, that in fact there is no official language of the United States.

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LD

If you’re that triggered by Spanish, be careful looking at a map or any road signs in “Santa Barbara”.

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José

I’m not in the State where this establishment resides so my chances of ever visiting are slim to none. I do happen to speak Spanish fluently.

With that said, I find it extremely annoying the owners of the restaurant have decided to post all the menu items in Spanish only, making it complicated for non-spanish speakers – like my wife.

Yes, I could translate but why? It would had taken a total of five minutes to add the English translations to the menu. This is just annoying.

If a restaurant like this was near me I would visit it once, see the menu issue and more than likely never go back again.

Stop being lazy and respect your customers.

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Bettye Jones

Well, since you don’t live here you don’t need to worry about this menu

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San Roque mom

Why is everyone so upset here? Take a chill pill and have a taco and a beer and just relax..!

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Mel

Tough crowd. The “plancha” isn’t necessarily a grill. It’s the hot, flat steel cooking surface appliance used at nearly every restaurant.
I don’t mind the menu in all spanish. Take a photo or screenshot the one on this page and learn it in 30 minutes or less. You could also enter the entire menu into ChatGPT and it would summarize it for you in English.

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CC Bloom

If it’s any consolation, I showed this menu to my mother who was born and raised in Jalisco and she didn’t know what half of the menu items were.

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Leslie T

I guess street tacos don’t include chicken or fish (shrimp cooks quickly)? I found that very odd. Also, no salads or soups? Lastly, in rain or extreme wind or even heat, the outdoors has zero coverings, so you are totally exposed to the elements. I don’t think this is very smart.

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Jason

Wow. Tough crowd. I don’t think I’ve ever posted a comment to something like this before. We went for our first time earlier this week and liked it so much we went back the next day. The habanero salsa is so good that we took our little cup home with us. And the roasted pineapple salsa is amazing. Great salsa options that are different than Los Agaves. Enjoy the experience for what it is. Figure out the menu. Google it if you need to. Ask about the prices before you order if you choose. We sound like a bunch of lazy Americans wanting to be spoon fed our Mexican food experience in English and without any challenges on our path to shoveling large volumes of it into our mouths. For those folks, there are still some Taco Bells in SB. This place is great, and we will be back often to try new things on the menu. There’s a line out the door already for good reasons, and my guess is that will continue. There is no other good Mexican food within a mile of that place, and no Rudy’s and Chipotle don’t count. Tons of foot traffic from the office buildings there and all the new housing about to go in. Smart move by Carlos and the crew.

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OchoZeroCinco

I love taco bell, but I also love all Mexican food, especially all the food from Carlos.

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NicG

Sounds like a good menu. I really love some of those street tacos, especially Lengua.

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Jamie Starr

Costra is a thin layer of cheese that is cooked on a griddle (plancha) on both sides until it’s crisp. It is then placed on a tortilla and topped with whatever meat or vegetable choices available.

It still amazes me how many people get triggered by Spanish language menus or Spanish language commercials on English speaking channels in SB (36% latino pop in the city and 47% majority in the county). However, it’s applauded when we travel abroad and find menus in English and see English speaking shows or tours.

I agree that the English translation should be on the menu and prices displayed. I’m bilingual and bicultural and while I get the creativity and sense of wanting to be different that may be driving their choice, it doesn’t make much business sense to me to have your customers asking the staff to speak into the google translator or have to study a menu ahead of time as if there will be a quiz (which I guess there will be at the counter). Wouldn’t you want people to take less time to order and have a faster checkout time?

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Pat G

The handheld menu lists the items in Spanish on one side and English on the other.

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Jr Walder

A few years ago I suggested to a Bayarea barbecue restaurant that they should open in Fresno/Clovis. They didn’t… fast forward a few years later, barbecue restaurants started to pop up. However, there is on, close to the location I recommended, Westwoods, in a huge space that’s always packed. What we need in Fresno/Clovis is a top flight Mexican restaurant like any of the Los Agaves group. If they open on the north end of top, I’m certain that they’d be wildly successful. Keep in mind that the Fresno metro area is the 3rd largest in California with a population exceeding one million and we don’t have a Mexican restaurant that close anywhere close to the Los Agaves group!

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