Advertise

WHAT IS SITELINE?
Siteline is a website, SitelineSB.com, about greater Santa Barbara, covering anything that’s worth covering—news, restaurants, real estate, travel, and more. An email newsletter every Wednesday and Sunday morning summarizes recent posts.

WHY ADVERTISE?
The audience is substantial, engaged, and local:
••• From January through June 2024, Siteline averaged 175,000 monthly page views and 54,000 monthly users (Google Analytics).
••• 6,900 email newsletter subscribers.
••• 13,700 Instagram followers.

For all inquiries, contact Erik Torkells at 917-209-6473 or [email protected].

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Website Advertising

BILLBOARD (#1, ABOVE)
• Location: Above the Siteline logo on the entire site.
• Rate: $1250 per calendar month for 33% of impressions. (In other words, your ad will share the space with two other ads).
• Size: 1170 pixels wide by 250 pixels tall.
• Availability: This unit is sold in three-month increments, with the next one January through March; if more than three advertisers are interested, there will be a random drawing.

MAIN COLUMN (#2)
• Location: In the main column on the home page, and randomly at the bottom of posts (such as here). For the main column: every two weeks, the ad at the top moves to the bottom, and everyone else will moves up one spot. If someone decides not to renew, all the ads below move up; any new advertisers start in the lowest spot.
• Rate: $375 per calendar month.
• Size: 770 pixels wide by 220 pixels tall.
• Availability: Sold out through November 2024; please inquire.

TOP RIGHT COLUMN (#3)
• Location: Below the search box in the right column. Up to three ads can run in this unit, switching positions randomly with each page refresh. The right column appears on all pages of the website, except on mobile sites, when the column moves to the bottom of the page.
• Rate: $350 per calendar month.
• Size: 350 pixels wide by 250 pixels tall.
• Availability: Sold out through November 2024; please inquire.

SECOND GROUP OF RIGHT COLUMN (#4)
• Location: Below the email newsletter signup in the right column. Up to three ads can run in this unit, switching positions randomly with each page refresh. The right column appears on all pages of the website, except on mobile sites, when the column moves to the bottom of the page.
• Rate: $225 per calendar month.
• Size: 350 pixels wide by 250 pixels tall.
• Availability: Sold out through November 2024; please inquire.

THIRD GROUP OF RIGHT COLUMN (NOT SHOWN)
• Location: Below the “Just Listed” section in the right column. Up to three ads can run in this unit, switching positions randomly with each page refresh. The right column appears on all pages of the website, except on mobile sites, when the column moves to the bottom of the page.
• Rate: $100 per calendar month.
• Size: 350 pixels wide by 250 pixels tall.
• Availability: Sold out through November 2024; please inquire.

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Email Advertising

DEDICATED EMAIL BLAST
You get up to 12 images and unlimited text, within reason. It runs as a sponsored post on SitelineSB.com, gets emailed to the 6,900 subscribers of the Siteline newsletter, and posted on Instagram. Examples of the sponsored post are here and here; only the main column is emailed.
• Rate: $995.

EDITORIAL EMAIL NEWSLETTER ADS
• The editorial newsletter comes out every Wednesday and Sunday morning. An example is here; only the main column is emailed.
• Specs: 600 pixels wide by 300 pixels tall.
• Rate: $300 for the top slot, $200 for the secondary slot, $100 for the third slot.
• Availability: $200 and $100 slots are currently available.

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Instagram Advertising

INSTAGRAM
One post or reel, labeled as sponsored and with comments turned off, and one story; Siteline currently has 13,700 followers.
• Rate: $250.

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CONTACT
Erik Torkells at 917-209-6473 or [email protected].